Silicon Beach Financial
We worked with this west coast startup to build a versatile system that could convey competence and professionalism to prospective clients.
The brand's target client, the "change maker" entrepreneur, is someone that disrupts industries and is making an impact on the world. This meant that it was important to create a visual presence that stood out from a mass of corporate, bland competitors – without sacrificing sincerity.
Financial insight guide (for lead generation) and proposed business card design.
One of the most important parts of the system is the "sun chip" icon. We designed this mark to be a totally unique, combined representation of a sun and a computer chip. The sun represents themes of hope and prosperity for tomorrow while the silicon computer chip is a reference to the name and the tech-focused entrepreneurs that fill the brand's location and market. Brand animation features the "sun chip" always rising.