Another Avenue
Christian podcast hosted by Nashville-based Pastor, Rev. Byron Jackson.
A vibrant and flexible system was created to accommodate any context from merch, to sound equipment, to online presence.
One of the most important parts of the system is the "AA Road Icon". We designed this mark to be a totally unique, combined representation of a road and two "A's" stacked on top of each other – referencing the name. The two converging lines could also be perceived as separate paths, coming together. The Road Icon summons themes of spiritual journey, harmonizing with the podcast name. A road-sign-inspired color palette, and primary font were curated to match these themes as well.